“Prosecco fever”: robust exports in first quarter 2014

According to a report published last week by the Corriere Vinicolo (the official masthead of the Italian Winemakers Union, the Unione Italiana Vini), Prosecco exports bound for the U.S. and U.K. were robust in the first three months of 2014, despite a slight dip in pricing.

The report is based on data recently published by ISTAT, Italy’s National Institute of Statistics.

In the sparkling DOP (protected designation of origin) category, which is dominated by Prosecco, exports to the U.S. and the U.K. increased by 18.5 percent and 48.5 percent respectively when compared to the same period in 2013.

Although pricing dropped significantly (-2.5 percent in the U.S. and -6.5 percent in the U.K.), the growth in sales handily compensated for the dip.

The editors of the Corriere Vinicolo ascribe the growth to the “Prosecco fever” that has gripped English-speaking markets.

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Author: Bele Casel

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