We were thrilled, although not surprised, to learn that the village of Asolo has been named as one of Italy’s “most American-friendly tourist destinations” by the Borghi Più Belli d’Italia guide.
Asolo was chosen for this prize, write the editors, because it has the ideal tourist infrastructure — cultural resources, landmarks, hotels, restaurants, etc. — to allure and accommodate American visitors.
Borghi Più Belli d’Italia translates literally as “Italy’s most beautiful boroughs [towns or villages].”
Its mission is to raise awareness of Italy’s many hidden gems that come in the form of small towns, villages, and hamlets like Asolo, where the residents have retained and maintained their hometown charm and historic landmarks.
Asolo is one of 100 destinations that have been awarded the “American Friendly” title by the guide’s committee and the town will be celebrated along with the other honorees on November 6 at a presentation of all the winners in Rome.
Asolo has also been selected by Italy’s biggest and most successful tour operator, Gartour, to be included in one of the itineraries it will be marketing to Americans next year.
Of course, it came as no surprise to us that Asolo would be named one of Italy’s most “American-friendly” destinations.
Despite its small size and its distance from major highways, Asolo has always been a favorite stop for Americans, including Ernest Hemingway, who visited their often.
Its Palladian villas, its extraordinary views, its winding medieval streets, and natural beauty have made it one of the world’s most popular travel destinations for centuries now.