Vinitaly celebrates 50 years and we will be there!

wine trade fair verona italy

Vinitaly, the annual Italian wine trade fair turns 50 years old this year.

Please come visit us at the FIVI stand, where we will be presenting our wines along with other FIVI producers. Vinitaly runs from April 10-13 in Verona, Italy.

It’s pretty remarkable to think about it but Vinitaly, the annual Italian trade fair in Verona, turns 50 years old this year.

We are pretty lucky in that the village of San Marco Caerano where we live is not too far from Verona. And so we simply commute from home every day of the four-day fair.

But winemakers and grape growers and wine marketers and wine retailers and wine importers and wine distributors come from all parts of Italy and all parts of the world to visit the fair and taste with the hundreds and hundreds of wineries who present their wines at the fair.

There are also all kinds of conferences on winemaking, wine marketing, and wine selling. There are also competitive wine tastings and prizes.

And a few years ago, VeronaFiere (Verona Trade Fairs), the organizer, added a natural wine pavilion called Vivit.

But the most important thing for us at Vinitaly, just like at any of the many major trade fairs that we attend with our wines, is the fact that buyers from Italy and buyers from all around the world come to taste the new vintages with us and learn more about the wines. In many cases, those buyers place their orders for the new wines right there on the spot!

Another thing that happens for us during Vinitaly is that many of our friends and partners from abroad, in the U.S. and in Great Britain, for example, stay on after the fair and come to visit us in San Marco Caerano, which is great for us.

The fair is always held in the spring and so it is a great time to visit the vineyards, thanks to the nice weather at this time of year and to the fact that budding usually begins around the time of the fair (it just began, as a matter of fact) and so it gives us all an early indication of how the vintage will go.


Author: Bele Casel

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