EEC creates a special code for Prosecco, helping to monitor sales and counterfeiting.
Eight digits: 2204 1015. It does not sound like much but it is actually big news for the world of sparkling wine.
The European Economic Community, the body that monitors and regulates commerce and the trading of goods in the 28 member states of the European Union, including Italy, has created a new “code” for wines labeled (authentically) as Prosecco.
The code is part of what is referred to as the “Combine Nomenclature,” a series of unique codes assigned to commercial products, including food and wine products.
Previously, only Champagne from France and Moscato d’Asti from Piedmont (Italy) had their own unique codes.
But as of January 1, 2017, Prosecco will also have its very own code. Until now, it was included in the European Economic Community’s grouping of “other sparkling PDO (DOP) wines.”
Sparkling wine and sparkling wine sales represent by far the biggest and fastest growing category in wine and alcohol sales today. And with the exponential growth in sales of sparkling wine, Prosecco DOCG and Prosecco DOC have been catapulted to the forefront of the sparkling wine world (especially in English-speaking countries, including the United States, Nordic countries in Europe, and Russia). Unfortunately, as a result of this new-founded popularity, counterfeits of Prosecco have begun to appear at an alarmingly high rate.
The new European Economic Community code will not only allow European Union authorities to combat counterfeit Prosecco but it will also make it possible for them to monitor the flow of sales throughout European Union member states.
The move by the Community also has important “symbolic” significance in terms of the Prosecco brand and the way that Prosecco is perceived beyond the borders of the Veneto, where it is one of locals’ favorite wines for a multitude of occasions. As Italy’s prominence as a producer of sparkling wines continues to grow in Europe and beyond, it was high time that the Community recognized the role that Prosecco has begun to play in the wine trade and in European commerce in general.