Surf is up for the Italian Federation of Independent Grape Growers.
“A Big Wednesday for Grape Growers”: One month before the FIVI Fair (November 25-26), FIVI member wineries will be hosting 12 dinners at 12 different restaurants in and around Piacenza (where the fair is held each year). 24 presenters will speak about the 60 FIVI wines they will be pouring. SAVE THE DATE.
Each year FIVI — the Italian Federation of Independent Grape Growers — holds its annual marketplace and trade fair in Piacenza, where hundreds of wine lovers converge to taste the new member wineries’ new releases, interact with the producers themselves, and — of course — purchase the wines.
This year the association has introduced a new element: One month prior to the gathering (on Wednesday, October 25, to be exact), the member wineries will be hosting dinners at 12 different restaurants in and around Piacenza (Emilia-Romagna).
They are calling the event “Big Wednesday for Grape Growers,” taking the name from the famous 1978 film “Big Wednesday,” which celebrated the California tradition of surfing at the peak of its popularity.
In the story of the film, the characters — the surfers — head out to ride the wines on a Wednesday when the cycle of the moon has created the highest tide of the month. Hence name “Big Wednesday.” In Italy, the film was released as “Mercoledì da Leoni,” in other words, “A Wednesday for Lions.” That the play on words in the FIVI title for the event: “A Wednesday for Grape Growers.”
Counting more than 600 members, the ever expanding Italian Federation of Independent Grape Growers is an activist lobby that works to protect the artisanal grape grower in Italy. In order to join the group, wineries must: grow their own grapes, make their own wine, bottle their own wine, and sell their own wine directly to the consumer (and foreign importers).
Bele Casel is a member and Bele Casel grape grower Luca Ferraro is a member of the body’s technical advisory.